Just as in the materials lab, boxes consisting of various materials took their places as part of the concept. Boxes designed in different types and dimensions recall the individualized spaces defined by office systems and furniture. Boxes used for exhibit units symbolize in reality the toy blocks of children. On the other hand, the statuesque exhibit boxes make a fun reference to the industrial image and ambiance of the Ersa Complex-wood and copper, rough and smooth, raw and polished. The showroom in Istanbul was the first story we wanted to tell on behalf of Ersa... Just as trends change in the world, our stories in this space will also change.